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Global Building Materials Leader LIXIL Visits Trend

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Global Building Materials Leader LIXIL Visits Trend

  • Categories:News Bulletin
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  • Time of issue:2026-05-17
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Global Building Materials Leader LIXIL Visits Trend

(Summary description)On May 7, 2026, a delegation from our key global partner LIXIL visited Trend. The delegation included Mr. Bobby Wang, Lixil International's Global Procurement Leader; Mr. George Zhuo, LIXIL Tianjin's Plant Leader; Mr. Jason Han, LIXIL Asia's Indirect Procurement Leader; and Mr. Mario Sotomayor Gallardo, LIXIL America's Indirect Procurement Leader. They were received at Tianjin Trend by Mr. Guo Haizhu, Trend's Chairman, and Mr. Peter Li, Trend's Global Sales Director

  • Categories:News Bulletin
  • Author:
  • Origin:
  • Time of issue:2026-05-17
  • Views:0
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On May 7, 2026, a delegation from our key global partner LIXIL visited Trend. The delegation included Mr. Bobby Wang, Lixil International's Global Procurement Leader; Mr. George Zhuo, LIXIL Tianjin's Plant Leader; Mr. Jason Han, LIXIL Asia's Indirect Procurement Leader; and Mr. Mario Sotomayor Gallardo, LIXIL America's Indirect Procurement Leader. They were received at Tianjin Trend by Mr. Guo Haizhu, Trend's Chairman, and Mr. Peter Li, Trend's Global Sales Director.

LIXIL is a world-leading manufacturer of building materials, home improvement products, and sanitaryware ceramics, covering more than 150 countries and regions. Their renowned brands include GROHE (Germany), American Standard (USA), and INAX (Japan). Our company has worked with LIXIL's ceramic subsidiaries, American Standard and INAX, for nearly 30 years. We have not only supplied high-quality kiln furniture to their plants in China but also extended services to LIXIL's production bases in Vietnam, Thailand, India, Indonesia, and Mexico, making us a global partner for kiln furniture and high-temperature materials.

Both sides discussed ways of using Trend's kiln furniture to improve efficiency and reduce fuel consumption at LIXIL's ceramic plants. They also assessed progress on several kiln improvement projects identified during Guo Haizhu and Peter Li's visit to American Standard in Mexico in May 2025, discussing their next steps.

Chairman Mr. Guo Haizhu gave the guests a detailed tour of the Tianjin Trend factory, introducing the latest R&D achievements in cordierite‑mullite materials and thermal solutions for the sanitaryware ceramics industry. The delegation observed the entire production process: raw material storage and batching/mixing; the three forming processes (extrusion, pressing, casting) with their mould storage; followed by drying, kiln loading/unloading, processing, quality inspection, and packaging. They also visited the finished goods warehouse and the inventory system for standard products. LIXIL highly praised Trend's innovative approaches, reliable manufacturing processes, and stringent quality management systems, and fully affirmed our consistent product quality and efficient service. We hope that LIXIL enjoyed their visit as much as we did and look forward to continuing our strategic partnership into the future.

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