The 39th China International Ceramics Industrial Exhibition was held in Guangzhou from June 18^thto 21^st 2025. Attracting over 800 exhibitors and nearly 100,000 industry professionals, this solidified its status as the premier annual gathering for the global ceramics industry.

As a world-leading manufacturer of kiln furniture and thermal materials, Trend (comprising Beijing Trend, Tianjin Trend, and Zhejiang Trend) made a joint appearance alongside IPS Ceramics Ltd, our global partner. Key agents from Australia, Turkey, Russia, Thailand, Vietnam, Japan, and other countries also gathered at the booth.

At the exhibition, Trend not only showcased its latest advancements in Tableware Ceramics, Sanitary Ceramics, Brick & Tiles, High Voltage Electric Porcelain, Magnetic Materials, Powder Calcination, and Mining and Analysis, but also launched new kiln furniture solutions for foam ceramics, thermo-bent sintered stone, lithium-ion batteries, and ultra-high temperature environments (up to 1750°C).

The design concept of Trend's booth emerged as a major highlight of the exhibition. By constructing several of our display plinths out of kiln furniture itself, we created a visually striking display that embodies our innovative and explorational spirit while paying tribute to the kiln industry itself.

Furthermore, the booth featured an exhibition tracing the 160-year evolution of the UK kiln furniture industry, vividly demonstrating the profound global partnership between Trend and IPS Ceramics Ltd, as well as the technical expertise and innovative vitality that the two partners provide to clients worldwide.