On 11^th January 2025, Trend Head office officially opened in Beijing, and Beijing Trend Industrial Ceramics Co., Ltd moved into this joint office. The Beijing Head Office aims to further integrate resources, optimize operational efficiency, and at the same time, to promote the innovation and development of enterprises, and open a broader worldwide market with the help of abundant talents in Beijing.

Trend was established as Beijing Trend Industrial Ceramics Co., Ltd in Tongzhou District, Beijing in March 1998. Trend currently has two production bases in Baodi District, Tianjin and Huzhou, Zhejiang, together with an office in Foshan. Trend has distribution agents in 15 countries, 45% of Trend products are exported to more than 60 countries and regions. Trend is a world-famous manufacturer of refractory kiln furniture and high-temperature thermal shock resistant materials.

On the opening ceremony, Trend Chairman Mr. Guo Haizhu said: "As the capital of China, Beijing has great world influence and unique talent advantages. The purpose of setting up the head office here is to make full use of these advantages, attract more outstanding talents, improve the communication and coordination with the partners, and promote the development of Trend to a higher level." Mr Ian Wright,the Operations Director of IPS Ceramics Ltd UK – Trend partner, made a comment “IPS and Trend have been cooperating for more than 15 years, witnessing the continuous development and ongoing innovation from Trend, and IPS looks forward to working more closely with Trend in the future to gain a larger share of the global market for kiln furniture and high-temperature thermal shock resistant materials”. Trend major shareholders, members of the board of directors, management team and senior executives of Tianjin Trend and Zhejiang Trend attended the opening ceremony.

The new Trend head office locates at Zhihui Park of Design Town, No. 2 Yunshan Road, Zhangjiawan Town, Tongzhou District, Beijing. It is close to the City Green Heart Forest Park, which is 8 kilometers away from the Beijing Municipal Government and the soon-to-be-built comprehensive transportation hub of Beijing Municipal Administrative Centre, and it is connected by rail transit to and from Beijing Capital Airport, Daxing Airport and the major high-speed train stations, with superior environment and convenient transportation.