Trend announced on December 1, 2018, that a new corporate logo will be launched from January 1, 2019. The new logo applies to the products and services of Tianjin Trend Thermal Materials Co., Ltd., Beijing Trend Industrial Ceramics Co., Ltd. and other Trend holding companies.

The new logo has previously been reviewed and registered by the Trademark Office of the State Intellectual Property Office. The new logo of 2019 version is completely consistent with the old logo of 2010 version. The English logo "TREND" is appropriately enlarged and the horizontal line below and the words ‘industrial ceramics’ are deleted. The new logo is concise and more contemporary and dynamic, which can better reflect the innovative concept of ‘Set the Trend to the Future’ of Trend enterprises, the spirit of the new generation of Trend people who are determined to make improvements. At the same time, it also represents the continuous expansion of Trend product categories and service areas, and the future vision of unlimited development!

After the new logo is put into use, Trend other corresponding corporate image visual systems (CI) will also be gradually changed. Considering there are still a certain amount of packing materials and printed materials with the old logo, the new and old logos will be used together for a period of time in order to save resources.

This is the second time in the history of Trend development that the corporate logo has been changed. It was changed once on April 1, 2010. Every change is a vivid embodiment of Trend continuous improvement, development, and growth. As a world-renowned supplier of solutions and products for refractory kiln furniture and thermal shock-resistant materials, Trend will take this new logo release and the implementation of the new corporate image visual system as an opportunity to work closely with our global partners and agents , to provide global customers with more shapes and higher quality products, shorter lead times and more convenient pre-sales and after-sales services, to create a more trustworthy corporate image for Trend.